Modernizing Animal Feed Manufacturing
Building an Integrated ERP Foundation for Scalable, Real-Time Process
The successful implementation of Microsoft D365 F&O over six months highlights how WCS Abysena helped PT Havindo Pakan Optima build a strong system.
Company Overview
PT Havindo Pakan Optima is a leading manufacturer in Indonesia’s animal feed industry, producing feed for multiple segments including fish, poultry, birds, and livestock. With demand for animal protein continuing to rise, especially from the poultry sector, which represents a major share of national consumption, the company must ensure supply continuity, consistent product quality, and efficient cost management.
To achieve this, PT Havindo Pakan Optima manages complex, end-to-end business processes covering raw material procurement, feed formulation and production, quality control (QC), inventory management, financial oversight, distribution, and promotional price management. This level of operational complexity requires a robust ERP system capable of integrating all processes seamlessly while providing reliable, real-time data to support informed decision-making.
PT Havindo Pakan Optima
Industry
Animal Feed Manufacturing
Status
ERP System Replacement
Previous Platform
Legacy ERP System
New Solution
Business Challenge
As market demand grew, PT Havindo Pakan Optima needed to strengthen its production and raw material management systems to ensure efficiency and control.
Key challenges included:
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Managing large volumes of raw materials across multiple feed segments.
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Synchronizing production planning, inventory availability, and cost recording.
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Ensuring consistent visibility of operational data amid fluctuating demand.
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Preparing systems to support increased production capacity in line with market growth.
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Managing promotional pricing strategies in a transparent and integrated way
Project Objectives
Through the implementation of Microsoft Dynamics 365 Finance & Operations, PT Havindo Pakan Optima set out to:
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Integrate procurement, production, QC, inventory, financial processes, and promotional pricing within a single ERP platform
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Support production planning with accurate, real-time data
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Strengthen cost control and inventory management
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Enable flexible promotional price management to support sales strategies
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Establish a scalable ERP foundation for long-term growth
Solution & Scope
The implementation scope included:
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Microsoft Dynamics 365 Finance
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Integration of Supply Chain and Inventory Management for raw materials and finished feed products
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Alignment of system processes with fish, poultry, bird, and livestock feed production workflows
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QC module integration to ensure product consistency and compliance
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Promotional Price Management module to support sales and marketing strategies
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Change management support to prepare operational and management teams
Implementation Approach
The project was delivered in six months through a structured, collaborative methodology.
Key implementation phases included:
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Business process assessment covering procurement, formulation, production, QC, inventory, and pricing
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Solution design and system configuration aligned with animal feed manufacturing requirements
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System testing to validate production flows, QC processes, and cost tracking accuracy
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User training for production, warehouse, QC, finance, and sales teams
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Post go-live support to ensure stability and adoption
Results & Business Impact
The ERP implementation delivered significant improvements across operations:
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Enhanced visibility of raw material and finished feed inventory
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More structured production processes with integrated QC for consistent quality
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Stronger cost control and financial data accuracy
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Faster, more relevant reporting for management decision-making
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Transparent and integrated promotional price management
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A scalable ERP foundation supporting efficiency and readiness for future demand growth
As part of WCS Abysena, we would also like to reaffirm our commitments:
Commitment to Sustainable Digital Growth
Microsoft Dynamics 365 Finance & Operations enables real-time integration of production, QC, inventory, financials, and promotional pricing. This allows management to make faster, more accurate decisions in managing animal feed manufacturing operations
Part of NS Solutions and the Nippon Steel Group
As a member of NS Solutions, part of the Nippon Steel Group, WCS Abysena benefits from a global network of technology expertise and enterprise innovation — ensuring every project we deliver upholds the highest standards of quality, reliability, and trust.
Recognized Microsoft Partner & Legacy Competency Certifications
WCS Abysena is recognized as a Microsoft Solutions Partner in:
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Business Applications
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Modern Work
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Data & AI Digital & App Innovation